The website is presented by the Destination Management Organization (DMO) of Imereti, established in 2019.
DMO Imereti’s objective is to determine regional tourism policies, support and promote the tourism sector, and work on regional tourism projects and services.
Additionally, DMO Imereti is actively engaged in shaping the region’s image on both a regional and international scale to attract more local and international tourists.
The organization supports tourism activities, coordinates events that promote the region, and serves as a bridge between the community and organizations/businesses in the tourism sector.
Furthermore, the organization supports the development of new projects and services, facilitates collaboration between the private and public sectors, fosters local and regional brandings, and hosts festivals and exhibitions. In the name of the region and its cities, DMO participates in international events, fairs, exhibitions, and more.